Start free. Pay for the research you run.

Every plan includes all of Crux. Team adds a shared space to research, discuss and decide together.

Free

Try Crux on a real idea.

$0

No card needed

Free usage when you sign up

  • 3 turns without an account
  • Everything in Crux
  • Top up from $5 when you need more
Start with a prompt

Starter

Recommended

For shaping one product at a time.

$29/mo

Billed monthly

Monthly usage included

  • Everything in Crux
  • Usage resets each period
  • Top up any time
Get Starter

Pro

For one person researching every week.

$79/mo

Billed monthly

3× Starter’s usage

  • Everything in Crux
  • Usage resets each period
  • Top up any time
Get Pro

Team

For teams researching together.

$49/mo

Per editor, billed monthly, from 2

1.5× Starter’s usage per editor, shared

  • A shared space for your projects
  • Comments, @mentions and notifications
  • Who wrote what, on everything
  • Free viewers for published work
Start a team

Top-ups

Need more before your plan resets? Add usage in one payment, on any account. Teams top up their shared pool with $50 or $100.

  • $5
  • $20

Every plan includes

  • 1Think

    Desk research, findings, personas, journeys, flows and pages, all linked.

  • 2Build

    Your research in Cursor, Claude Code and Codex through the Crux MCP.

  • 3Ask

    Question your findings from Claude or ChatGPT, with every answer cited.

  • 4ShowComing soon

    Findings linked into Figma, and boards checked against them.

Questions

What counts as usage?

Each turn uses what it costs to run: the model, plus any web searches, page reads, images or transcription it needs. Short questions use a little; a full round of desk research uses more. Your remaining usage is always shown in the app.

Can I try Crux without an account?

Yes. You get 3 turns with no sign-up. Create a free account to keep your work and get some free usage to carry on.

What happens when I run out?

Your plan’s usage is spent first, then any top-up balance. When both are empty, Crux asks you to top up or change plan before the next turn. Nothing you’ve made is lost.

How do annual plans work?

You pay for 10 months and get twelve months of usage, all available from the start of the year.

How does Team work?

Your team gets its own space: projects everyone on it can work in, with who wrote what shown on every piece of work. Each editor is a seat at $49 a month, with 2 to start, and each seat adds 1.5× Starter’s usage to one pool the whole team shares. Top the pool up with $50 or $100 whenever you need to.

Can my team discuss the work in Crux?

Yes, on Team. Comment on any note, finding or persona, quote the words you mean, and @mention whoever should look. They’re told in the app, and by email when they’re mentioned. Crux reads the open comments on a piece of work before it revises it.

Who can see a team’s work?

Its editors see every project. Viewers see only the projects you publish to them, and can comment on them, so clients and stakeholders can weigh in. Viewers are free and are not seats — up to 5 for each editor.

Do top-ups need a plan?

No. Top-ups of $5 or $20 work on any account, with or without a plan.

How are payments handled?

Payments go through our billing provider. We never see or store your card number.