Everything Crux makes,and the evidence behind it.

Research, sense-making and experience in one place, each piece linked to what it rests on.

Every artefact knows why

From what someone said to what ships, with every link kept.

Transcript
Interview with Sam
42 min · 2 speakers
Highlight
“I felt tricked when shipping appeared.”
14:32
Finding
Late shipping costs drive drop-off
6 of 8 people
Journey
Returning customer checkout
Delivery step changed
In Cursor
Delivery cost shown in basket
checkout/summary.tsx

Research

What you gather.

NotesAnything observed, read, or told.
TranscriptsRecordings turned into who said what, when.
Interview questionsSo every conversation covers the same ground.
SurveysTo hear from more people than you could meet.
Published researchRates and behaviour, from real sources.
Tables and chartsFigures you can sort, chart and cite.
ImportsDocs, PDFs and spreadsheets you already have.

Sense-making

What it means.

HighlightsThe telling quote, pulled out and labelled.
FindingsWhat you now believe, with the evidence.
Lines of inquiryAn open question, tracked until settled.
LabelsYour own vocabulary, in groups.
Affinity boardHighlights as notes, clustered by label.
Assumption mapWhat the plan takes for granted.
How might weFindings turned into questions to design for.

Experience

What you build from it.

PersonasWho it is for, and what gets in their way.
PortraitsA picture of a persona in their situation.
User journeysThe whole arc, and how it feels.
FlowsThe steps through one task, on a canvas.
PagesA screen someone arrives at.
FeaturesSomething the product does for them.
ContentThe words that carry it.
Sitemaps and menusStructure, from scratch or a live site.
Service blueprintsWhat happens behind each step.
Error and empty statesWhen there is nothing, or it broke.
User storiesWho wants what, and when it is done.

Every feature, on every plan

Starter and Pro have all of Crux and differ only in usage. Team adds a shared space.

Crux features by plan
Feature	Free$0 no card neededStart free	Starter$29 a monthGet Starter	Pro$79 a monthGet Pro	Team$49 an editor a monthStart a team
Research
Notes	Included	Included	Included	Included
Interview questions	Included	Included	Included	Included
Surveys	Included	Included	Included	Included
Published research, with sources	Included	Included	Included	Included
Transcribe recordings, by speaker	Included	Included	Included	Included
Import docs, PDFs and spreadsheets	Included	Included	Included	Included
Read a live site’s sitemap, menus and catalog	Included	Included	Included	Included
Tables and charts
Data tables you can sort	Included	Included	Included	Included
Bar, line, area and pie charts	Included	Included	Included	Included
Competitor comparisons	Included	Included	Included	Included
Headline figures and trends	Included	Included	Included	Included
Survey results, counted exactly	Included	Included	Included	Included
Sense-making
Highlights	Included	Included	Included	Included
Findings with their evidence	Included	Included	Included	Included
Lines of inquiry	Included	Included	Included	Included
Labels and label groups	Included	Included	Included	Included
Affinity board	Included	Included	Included	Included
Synthesise interviews	Included	Included	Included	Included
Assumption maps	Included	Included	Included	Included
How might we	Included	Included	Included	Included
Experience
Personas, with portraits	Included	Included	Included	Included
User journeys	Included	Included	Included	Included
Flows on a canvas	Included	Included	Included	Included
Pages	Included	Included	Included	Included
Features and user stories	Included	Included	Included	Included
Content, error and empty states	Included	Included	Included	Included
Sitemaps, menus and filters	Included	Included	Included	Included
Service blueprints	Included	Included	Included	Included
Working with it
Every artefact linked to its evidence	Included	Included	Included	Included
You approve what the agent makes	Included	Included	Included	Included
Search across work and chats	Included	Included	Included	Included
Word, PDF and spreadsheet downloads	Included	Included	Included	Included
Templates for every method	Included	Included	Included	Included
Upload size, per file	18 MB	400 MB	400 MB	400 MB
Models
Fast: everyday plans	Included	Included	Included	Included
Sharp: harder reasoning	Included	Included	Included	Included
Capable: deeper analysis	Not included	Included	Included	Included
Connect
Notion	Included	Included	Included	Included
Confluence and Jira	Included	Included	Included	Included
Dovetail	Included	Included	Included	Included
Claude	Included	Included	Included	Included
ChatGPT	Included	Included	Included	Included
Claude Code	Included	Included	Included	Included
Cursor	Included	Included	Included	Included
VS Code	Included	Included	Included	Included
Codex	Included	Included	Included	Included
Figma	Soon	Soon	Soon	Soon
Linear	Soon	Soon	Soon	Soon
Team
A shared space for the team’s projects	Not included	Not included	Not included	Included
Comments and @mentions	Not included	Not included	Not included	Included
Notifications, in the app and by email	Not included	Not included	Not included	Included
Who wrote what, on everything	Not included	Not included	Not included	Included
Labels the whole team shares	Not included	Not included	Not included	Included
Free viewers for published work	Not included	Not included	Not included	5 per editor
Usage
Included usage	Free usage when you sign up	Included with the plan	3× Starter’s	1.5× Starter’s per editor, shared
Top-ups	$5 or $20	$5 or $20	$5 or $20	$50 or $100
Annual billing, 2 months free	Not included	Included	Included	Included

Prices in US dollars. Annual plans, top-ups and team seats are on Pricing

Build anywhere.Think in Crux.

Evidence behind every decision, in every tool you build with.

Book a demoA 30-minute walkthrough.