The same evidence, put to work the way each of you works.
Guest checkout
Maya, the careful returner
Returning customer checkout
6 steps · 3 findings
Shape the experience from the evidence.
7 use cases
I felt tricked when shipping appeared.
Research that keeps working after the readout.
TTom2m
@Priya can we ship this without guest checkout?
Decide with the evidence in the room.
6 use cases
terminalClaude Code
> build checkout to the research
crux · 3 findings, 1 flow
✓ Delivery shown in basket
Guest checkout flow
Build to the research, not a guess.
5 use cases
Personas.docx
Journey map.pdf
With 24 quotes
Win the brief. Show your working.
Experience modelling
Use Crux data
Plan the study
Make sense of it
Share it
Discovery
Delivery
In your editor
Before you build
The pitch
The work
Evidence behind every decision, in every tool you build with.