Experience

Model it.

Personas, journeys, flows, all connected.

Start modelling

Start anywhere

From a brief, an idea or the site you already have.

  1. Client brief to experience model

    Drop in the brief. Get personas, journeys and flows back.

  2. Shape an idea

    Start from one line. Leave with a journey worth testing.

    Watch how: Shape an idea

  3. Map an existing site

    Paste a URL. Get its sitemap, ready to rework.

Shape it

In the artefacts your team already knows.

  1. Personas from evidence

    Who it is for, and what each claim rests on.

  2. Journeys with the low points

    Step by step, with where it hurts marked.

  3. Flows, every step and branch

    Settle the shape before anyone builds it.

  4. Sitemaps and pages

    The structure, then each page drafted to build from.

    Watch how: Sitemaps and pages

Connect it

Every piece knows what it rests on.

  1. Trace requirements to evidence

    Each feature points at the finding behind it.

  2. Find the gaps

    See what is proven and what is still a guess.

    Watch how: Find the gaps

Tell the story

Take the thinking to where the work happens.

  1. Hand over with the evidence

    Word and PDF, with the quotes in them.

    Watch how: Hand over with the evidence

  2. Tickets with their why

    Read Jira beside the research it rests on.

    • Jira
    • Notion
    Watch how: Tickets with their why

  3. Plan the prototype

    Your coding assistant builds the pages you modelled.

    • Claude Code
    • Cursor

One Crux. Three products.

ResearchResearch it.ConnectorShow it.

Build anywhere.Think in Crux.

Evidence behind every decision, in every tool you build with.

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