What is Crux?
An overview of the Crux AI strategy canvas — what it does, who it is for, and how the pieces fit together.
Crux is an AI strategy canvas for knowledge workers — product managers, strategists, researchers, and founders who need to move from raw evidence to confident strategy and experience decisions without losing the thread in between.
The problem Crux solves
Most product work is scattered: research lives in documents and transcripts, synthesis happens in spreadsheets, strategy lands in slide decks, and experience design happens somewhere else again. Every hand-off loses context, and by the time a decision is made, nobody can trace it back to the evidence.
Crux puts the whole journey on one canvas:
- Gather — upload files, links, transcripts, and design sources into your project.
- Understand — highlight, tag, and synthesise evidence with review-first AI skills.
- Design — build personas, journeys, flows, and information architecture from what you learned.
- Decide — connect concepts, decisions, and evidence so every conclusion stays traceable.
Human-in-the-loop by design
Crux is not a one-shot generation tool. AI in Crux works through Platform Skills — structured, repeatable actions that draft output for you to review before anything lands on your canvas. You stay in control of quality, direction, and final decisions; the AI accelerates the mechanical work.
The core surfaces
| Surface | What it is |
|---|---|
| Strategy canvas | The infinite board where all node types live |
| Grid view | A spreadsheet-style view over the same content for fast synthesis |
| Sidebar | Search, pages, todos, project knowledge, activity, and help |
Next step
Continue the guide with Create your first canvas, or browse the features overview to explore a specific capability.
Related articles
Documents: Strategy canvas